Brand Hacking: The Sting of a Cyber-breach Brand is a powerful thing. When consumers buy something from a company, they are paying for the image and brand as much as the product itself. Trillions of dollars are spent every year in sales and marketing efforts to create effective brands that sell. This cannot happen overnight… Read More »
Home Depot Admits to Potentially Massive Data Breach
It wasn’t that long ago consumers were apprehensive about the risks of buying online. With the recent rash of retailers falling victim to point-of-sale malware, the tables may have turned. Last week Home Depot confirmed a potentially massive data breach and officially joined the ranks of Target, Neiman Marcus, P.F. Chang’s, Goodwill and other retailers… Read More »
